White label SEO services typically cost between $300 and $5,000+ per month, depending on package tier, service scope, and provider expertise. Most agencies pay $500-$1,500 monthly for standard packages that include on-page optimization, link building, and reporting.
Understanding these costs matters because your profit margins depend on it. The difference between a well-priced white label partnership and a poorly chosen one can mean thousands in lost revenue—or gained profit—each year.
This guide breaks down every pricing model, package tier, and cost factor you need to evaluate. You’ll learn exactly what to pay, how to mark up services for clients, and which red flags to avoid when selecting a provider.
What Does White Label SEO Cost in 2025?
White label SEO pricing has stabilized over the past few years, but costs vary significantly based on what you need. Before committing to any provider, you need clear benchmarks.
Quick Pricing Overview
The white label SEO market offers services across a wide price spectrum. Here’s what agencies typically pay in 2025:
| Service Level | Monthly Cost | Best For |
| Basic | $300-$500 | Small local businesses, single-location clients |
| Standard | $500-$1,500 | SMBs, multi-location businesses, moderate competition |
| Premium | $1,500-$5,000 | Competitive industries, national campaigns |
| Enterprise | $5,000+ | Large-scale operations, custom requirements |
Individual services purchased à la carte typically range from $100-$500 per deliverable. Link building packages alone can cost $500-$2,000 monthly depending on volume and quality requirements.
Why Prices Vary So Much
A $300 package and a $3,000 package exist in the same market for good reasons. The gap reflects real differences in deliverables, expertise, and results potential.
Service depth drives most pricing variation. A basic package might include 5 keywords and 2 blog posts monthly. A premium package could cover 50+ keywords, 8 content pieces, technical audits, and dedicated account management.
Provider overhead also matters. Agencies based in the United States or Western Europe charge more than offshore providers. This isn’t automatically better or worse—it depends on your quality requirements and communication preferences.
Specialization commands premiums. White label providers focusing on specific industries like legal, medical, or e-commerce SEO often charge 20-40% more than generalists. Their expertise typically delivers faster results in competitive verticals.
White Label SEO Pricing Models Explained
Providers structure their pricing differently. Each model has advantages depending on your agency’s needs and client base.
Monthly Retainer Pricing
Monthly retainers remain the most common pricing structure in white label SEO. You pay a fixed amount each month for a defined set of services and deliverables.
Typical retainer ranges:
- Local SEO: $300-$800/month
- National SEO: $1,000-$3,000/month
- E-commerce SEO: $1,500-$5,000/month
Retainers work well when you need predictable costs for budgeting and client proposals. Most providers offer tiered retainer packages, letting you match service levels to different client budgets.
The downside is inflexibility. If a client needs extra work one month, you’ll pay overage fees or need to upgrade their package entirely.
Per-Project Pricing
Project-based pricing charges a flat fee for specific deliverables or campaigns. This model suits one-time needs like website audits, site migrations, or initial optimization projects.
Common project pricing:
- Technical SEO audit: $500-$2,500
- Website migration SEO: $1,000-$5,000
- Initial on-page optimization: $1,000-$3,000
- Competitor analysis: $300-$1,000
Agencies often use project pricing for new client onboarding before transitioning to monthly retainers. It’s also useful for clients who want SEO improvements without ongoing commitments.
À La Carte Service Pricing
À la carte pricing lets you purchase individual services without package commitments. This offers maximum flexibility but typically costs more per deliverable than bundled packages.
Individual service rates:
- Blog post (1,000-1,500 words): $75-$200
- Guest post with link: $150-$500
- On-page optimization (per page): $50-$150
- Local citation building (per citation): $5-$15
- Technical fix implementation: $50-$200/hour
This model works best for agencies with variable client needs or those testing a new provider before committing to larger packages.
Performance-Based Pricing
Performance-based models tie costs to results—rankings achieved, traffic gained, or leads generated. While attractive in theory, these arrangements are less common and require careful structuring.
Typical structures:
- Base fee + bonus for ranking improvements
- Reduced retainer + percentage of traffic increase value
- Pay-per-lead arrangements
Most reputable providers avoid pure performance-based pricing because SEO results depend on many factors outside their control. If a provider offers guaranteed rankings for a low fee, treat it as a red flag.
White Label SEO Package Tiers and Costs
Understanding what each price tier includes helps you match client needs to appropriate service levels.
Basic Packages ($300-$500/month)
Basic packages serve clients with limited budgets or low-competition markets. They provide foundational SEO without comprehensive campaign management.
Typical inclusions:
- 5-10 target keywords
- Basic on-page optimization
- 1-2 blog posts monthly
- Google Business Profile optimization
- Monthly reporting
- 5-10 directory citations
Best suited for:
- Local service businesses in small markets
- New websites building initial visibility
- Clients testing SEO before larger investments
Limitations to communicate to clients:
- Slower results timeline (6-12 months typical)
- Limited link building
- Basic content without deep research
- Minimal technical SEO support
Standard Packages ($500-$1,500/month)
Standard packages represent the market’s sweet spot. They balance cost-effectiveness with enough firepower to compete in moderately competitive markets.
Typical inclusions:
- 15-30 target keywords
- Comprehensive on-page optimization
- 4-6 content pieces monthly
- Link building (5-15 links/month)
- Technical SEO monitoring
- Bi-weekly or weekly reporting
- Dedicated account manager
Best suited for:
- SMBs in competitive local markets
- Regional businesses expanding reach
- E-commerce sites with moderate catalogs
- Professional services firms
Most agencies find standard packages deliver the best client retention. They’re priced accessibly while providing enough service depth to show measurable results within 3-6 months.
Premium Packages ($1,500-$5,000+/month)
Premium packages target competitive industries where basic efforts won’t move the needle. They include aggressive link building, high-volume content, and strategic oversight.
Typical inclusions:
- 50+ target keywords
- Advanced technical SEO
- 8-12+ content pieces monthly
- Aggressive link building (20-50+ links/month)
- Conversion rate optimization support
- Weekly strategy calls
- Custom reporting dashboards
- Priority support
Best suited for:
- National brands
- Highly competitive industries (legal, finance, medical)
- E-commerce sites with large catalogs
- Businesses targeting multiple locations
Premium clients expect premium results. These packages should demonstrate clear ROI within 3-4 months, with significant ranking improvements and traffic growth.
Enterprise and Custom Solutions
Enterprise pricing exceeds $5,000 monthly and involves custom scoping based on specific business requirements. These arrangements typically include:
- Dedicated team members
- Custom technology integrations
- Multi-site or multi-location management
- Advanced analytics and attribution
- C-suite reporting
- Guaranteed response times
Enterprise deals require detailed discovery calls and custom proposals. Most white label providers negotiate these individually rather than publishing fixed rates.
Individual Service Pricing Breakdown
Sometimes you need specific services rather than full packages. Understanding individual pricing helps you build custom solutions or supplement existing packages.
On-Page SEO Costs
On-page optimization covers everything happening directly on your client’s website—title tags, meta descriptions, header structure, internal linking, and content optimization.
Pricing structures:
- Per-page optimization: $50-$150
- Full site audit + optimization: $500-$2,500
- Ongoing monthly optimization: $200-$500
Factors affecting on-page costs include page count, content complexity, and CMS platform. WordPress sites typically cost less to optimize than custom-built platforms.
Link Building Pricing
Link building often represents the largest variable cost in white label SEO. Quality matters enormously—cheap links can harm rankings while quality placements drive real results.
Link building cost ranges:
- Directory/citation links: $5-$25 each
- Guest post placements: $150-$500 each
- Niche edits (contextual links): $100-$300 each
- High-authority placements (DA 50+): $300-$1,000+ each
- Monthly link building packages: $500-$3,000
According to Ahrefs’ link building research, the average cost of purchasing a link through outreach is $361. However, white label providers achieve better rates through established relationships and volume.
Be cautious of providers offering dozens of links for minimal cost. Low-quality link building creates long-term risks that outweigh short-term savings.
Content Creation Rates
Content remains central to SEO success. White label content pricing depends on length, research depth, and subject matter expertise required.
Content pricing:
- Blog posts (500-800 words): $50-$100
- Blog posts (1,000-1,500 words): $75-$200
- Long-form content (2,000+ words): $150-$400
- Product descriptions: $25-$75 each
- Location pages: $75-$150 each
- Pillar/cornerstone content: $300-$800
Technical or specialized content (medical, legal, financial) commands premiums of 25-50% due to expertise and compliance requirements.
Technical SEO Audit Costs
Technical audits identify crawlability issues, site speed problems, mobile usability gaps, and structural improvements needed for better rankings.
Audit pricing:
- Basic technical audit: $300-$800
- Comprehensive audit with recommendations: $800-$2,000
- Enterprise audit (large sites): $2,000-$5,000+
- Ongoing technical monitoring: $200-$500/month
Audit costs scale with site size. A 50-page local business site requires far less analysis than a 10,000-page e-commerce catalog.
Local SEO Service Pricing
Local SEO focuses on geographic visibility—Google Business Profile optimization, local citations, review management, and location-specific content.
Local SEO pricing:
- Google Business Profile optimization: $150-$400 (one-time)
- Citation building (50 citations): $200-$500
- Review management: $100-$300/month
- Local content creation: $75-$150/page
- Multi-location management: $200-$500/location/month
Local SEO packages typically cost less than national campaigns because competition is geographically limited. However, multi-location businesses can see costs multiply quickly.
Factors That Affect White Label SEO Pricing
Understanding cost drivers helps you evaluate quotes accurately and explain pricing to clients.
Industry Competition Level
Competitive industries require more aggressive strategies—more content, more links, more technical refinement. This directly impacts pricing.
High-competition industries (legal, insurance, real estate, finance) typically require premium packages starting at $1,500/month minimum. Ranking for terms like “personal injury lawyer” or “life insurance quotes” demands sustained, intensive effort.
Moderate-competition industries (home services, healthcare, B2B services) can often succeed with standard packages in the $500-$1,500 range.
Low-competition niches may see results from basic packages, especially in smaller geographic markets.
Geographic Targeting Scope
Local, regional, national, and international campaigns require different resource levels.
Local campaigns (single city/region) cost less because competition is limited and content needs are focused. Expect $300-$1,000/month for most local SEO needs.
National campaigns compete against larger player pools and require broader content strategies. Budget $1,000-$5,000/month depending on industry.
International campaigns multiply complexity through language requirements, country-specific search engines, and cultural content adaptation. Costs can exceed $10,000/month for multi-country efforts.
Service Depth and Deliverables
More deliverables mean higher costs. When comparing quotes, ensure you’re evaluating equivalent service scopes.
Key deliverables affecting price:
- Number of target keywords
- Content volume and length
- Link building quantity and quality
- Reporting frequency and depth
- Account management access
- Technical SEO inclusion
A $500 package with 5 keywords and 2 blog posts isn’t comparable to a $500 package with 20 keywords and 6 blog posts. Always request detailed deliverable lists.
Provider Expertise and Location
Where your white label provider operates affects their pricing structure.
US/UK/Australia-based providers typically charge $75-$150/hour for labor-intensive work. Their packages reflect higher operational costs but often include native English content and timezone-aligned communication.
Offshore providers (Philippines, India, Eastern Europe) offer lower rates—sometimes 50-70% less than Western providers. Quality varies significantly. Some offshore teams deliver excellent work; others produce content requiring heavy editing.
Specialized providers focusing on specific industries or service types (link building specialists, technical SEO experts) often charge premiums but deliver superior results in their focus areas.
How to Price White Label SEO for Your Clients
Your profitability depends on how you mark up white label services. Strategic pricing protects margins while remaining competitive.
Standard Markup Strategies
Most agencies apply markups between 50% and 200% on white label SEO costs. Your ideal markup depends on your market positioning and value-add services.
Common markup approaches:
| Strategy | Markup Range | Best For |
| Cost-plus | 50-100% | High-volume, price-sensitive markets |
| Market-rate | 100-150% | Competitive positioning |
| Value-based | 150-300% | Premium agencies with strong brands |
If you pay $500/month for white label services, your client pricing might range from $750 (50% markup) to $1,500 (200% markup) depending on your strategy.
Calculating Profit Margins
Healthy SEO profit margins typically fall between 40-60% after accounting for all costs—not just white label fees.
Full cost calculation:
- White label service cost
- Account management time (your team)
- Client communication overhead
- Reporting and presentation time
- Software/tool costs
- Administrative overhead
Example calculation:
- White label cost: $800/month
- Your team’s time: $200/month (estimated)
- Tools and overhead: $50/month
- Total cost: $1,050/month
- Client price at 50% margin: $2,100/month
Many agencies underestimate their internal costs, leading to thinner margins than expected. Track your actual time investment per client to price accurately.
Value-Based Pricing Approaches
Value-based pricing ties your fees to client outcomes rather than your costs. This approach can significantly increase margins for clients where SEO drives substantial revenue.
Value-based considerations:
- What’s a new customer worth to this client?
- How much revenue could ranking improvements generate?
- What’s the client’s alternative cost (hiring in-house, other agencies)?
For a law firm where a single case is worth $50,000, paying $3,000/month for SEO that generates 2-3 cases monthly represents exceptional value. Your pricing can reflect that value rather than your costs.
Value-based pricing requires confidence in your results and clear ROI communication. It works best with established clients who trust your capabilities.
Red Flags and Hidden Costs to Avoid
Not all white label providers deliver equal value. Knowing warning signs protects your agency and clients.
Warning Signs of Underpriced Services
Extremely low pricing often signals problems. If a provider offers comprehensive SEO for $200/month, question how they’re delivering profitably.
Red flags to watch:
- Guaranteed rankings (no one can guarantee Google’s algorithm)
- Prices significantly below market rates
- Vague deliverable descriptions
- No case studies or references available
- Reluctance to explain their methods
- Offshore teams presented as US-based
- Automated or templated content
- PBN (private blog network) link building
Cheap SEO often means low-quality links, spun content, or black-hat tactics that risk penalties. Recovering from Google penalties costs far more than paying for quality services initially.
Common Hidden Fees
Review contracts carefully for costs beyond advertised package prices.
Potential hidden costs:
- Setup or onboarding fees ($200-$1,000)
- Overage charges for exceeding deliverable limits
- Rush fees for expedited work
- Cancellation penalties
- Minimum contract terms
- Reporting or dashboard access fees
- Additional revision charges
- Account management fees
Request complete pricing documentation before signing. Reputable providers disclose all potential costs upfront.
Choosing the Right White Label SEO Partner
Price matters, but it shouldn’t be your only selection criterion. The right partner balances cost-effectiveness with quality and reliability.
Questions to Ask Before Signing
Thorough vetting prevents costly mistakes. Ask potential providers:
About their process:
- What specific deliverables are included at each price point?
- How do you approach link building? What types of sites do you target?
- Who creates your content? What’s their expertise level?
- How do you handle technical SEO issues?
About communication:
- What’s your typical response time?
- Will we have a dedicated account manager?
- How often do you provide reports and updates?
- Can we white-label all communications?
About results:
- Can you share case studies from similar industries?
- What results should we expect in 3, 6, and 12 months?
- How do you handle underperforming campaigns?
- What’s your client retention rate?
About logistics:
- What’s your minimum contract term?
- How do you handle scope changes mid-contract?
- What’s your cancellation policy?
- Do you offer volume discounts for multiple clients?
Contract Terms to Negotiate
Most white label providers have flexibility on terms, especially for agencies bringing multiple clients.
Negotiable elements:
- Monthly minimums and volume discounts
- Contract length (shorter initial terms to test quality)
- Payment terms (net-30 vs. prepayment)
- Scope flexibility for client changes
- White-label reporting customization
- Dedicated support access
- Performance guarantees or credits
Don’t accept standard contracts without discussion. Providers expect negotiation, and reasonable requests are usually accommodated for serious agency partners.
Conclusion
White label SEO pricing ranges from $300 to $5,000+ monthly, with most agencies finding value in the $500-$1,500 standard tier. Your ideal investment depends on client competition levels, geographic scope, and required deliverables. Understanding pricing models—retainers, project-based, and à la carte options—lets you match solutions to specific client needs.
Profitability comes from strategic markup and accurate cost calculation. Apply 50-200% markups based on your market positioning, but account for all internal costs beyond white label fees. Value-based pricing can significantly increase margins for clients where SEO drives substantial revenue.
White Label SEO Service helps agencies build profitable SEO offerings without the overhead of in-house teams. Our transparent pricing, comprehensive deliverables, and dedicated support make scaling your agency straightforward. [Contact us today] to discuss package options that fit your client base and growth goals.
Frequently Asked Questions
What is the average cost of white label SEO?
Most agencies pay between $500 and $1,500 monthly for standard white label SEO packages. Basic local SEO starts around $300/month, while premium packages for competitive industries range from $1,500 to $5,000+. Your actual cost depends on service scope, target keywords, and content volume requirements.
How do I mark up white label SEO services?
Standard markups range from 50% to 200% of your white label costs. If you pay $800/month, you might charge clients $1,200-$2,400 depending on your positioning. Factor in your internal costs—account management time, communication overhead, and tools—when calculating margins. Most profitable agencies maintain 40-60% margins after all costs.
Is cheap white label SEO worth it?
Usually not. Providers offering comprehensive SEO for under $300/month often cut corners through low-quality links, spun content, or risky tactics. These shortcuts can trigger Google penalties that damage client sites long-term. Invest in providers with transparent methods, verifiable case studies, and realistic pricing for sustainable results.
What’s included in a white label SEO package?
Standard packages typically include keyword research, on-page optimization, content creation (2-6 pieces monthly), link building (5-15 links monthly), technical monitoring, and reporting. Premium packages add more content, aggressive link building, dedicated account management, and strategic consulting. Always request detailed deliverable lists before comparing prices.
How do I choose between pricing models?
Monthly retainers work best for ongoing client relationships with predictable needs. Project-based pricing suits one-time work like audits or site migrations. À la carte pricing offers flexibility for variable needs but costs more per deliverable. Most agencies use retainers as their primary model, supplementing with project pricing for specific situations.
Can I negotiate white label SEO rates?
Yes. Most providers offer volume discounts for agencies bringing multiple clients. You can also negotiate contract length, payment terms, and scope flexibility. Approach negotiations professionally with clear volume commitments, and providers will often accommodate reasonable requests to secure long-term partnerships.
How much should I charge my clients for SEO?
Base your pricing on market rates, your costs, and client value. Research what competitors charge in your market—typically $750-$5,000/month for most SMB clients. Ensure your pricing covers white label costs plus internal overhead while maintaining 40-60% margins. For high-value clients where SEO drives significant revenue, value-based pricing can justify premium rates.
