White label SEO wholesale pricing typically ranges from $200 to $5,000+ per month, depending on service scope, competition level, and deliverable volume. Understanding these pricing structures is essential for agencies looking to resell SEO services profitably without building an in-house team.
Whether you’re a marketing agency expanding your service offerings or a consultant seeking reliable fulfillment partners, wholesale SEO pricing directly impacts your margins and client satisfaction. The difference between a profitable reseller operation and a struggling one often comes down to choosing the right pricing model and partner.
This guide breaks down every aspect of white label SEO wholesale pricing—from common pricing models and typical cost ranges to markup strategies and red flags to avoid.
What Is White Label SEO Wholesale Pricing?
White label SEO wholesale pricing refers to the discounted rates that SEO fulfillment companies charge agencies, consultants, and resellers for services delivered under the reseller’s brand. You purchase SEO services at wholesale costs, then resell them to your clients at retail prices—keeping the margin as profit.
The “white label” component means your clients never know a third party handles the work. Reports, dashboards, and communications all carry your branding. The “wholesale” component means you’re buying at bulk or partner rates significantly below what end clients typically pay.
How Wholesale Pricing Differs from Retail SEO Costs
Retail SEO pricing—what agencies charge end clients directly—typically runs 40-100% higher than wholesale rates. When a business hires an SEO agency directly, they’re paying for the agency’s overhead, account management, profit margins, and the actual service delivery.
Wholesale pricing strips away the reseller’s overhead. You’re paying only for service fulfillment. A local SEO campaign that costs an end client $1,500/month might cost you $500-$700 wholesale. That spread becomes your gross margin.
The key differences include:
- No sales or account management costs built into wholesale pricing
- Volume discounts that decrease per-client costs as you scale
- Standardized deliverables rather than custom-scoped projects
- Predictable costs that make client pricing straightforward
Who Benefits from White Label SEO Pricing
White label SEO wholesale pricing serves several business models effectively.
Digital marketing agencies gain the most obvious benefit. Rather than hiring SEO specialists, training teams, and managing complex campaigns internally, agencies purchase fulfillment at wholesale rates. This lets smaller agencies compete with larger firms without the payroll burden.
Web design and development firms frequently add SEO as a recurring revenue stream. Wholesale pricing lets them offer SEO without building expertise from scratch.
Marketing consultants and freelancers use white label partners to scale beyond their individual capacity. A solo consultant can manage 20+ SEO clients when fulfillment is handled externally.
PR and advertising agencies expanding into digital services find wholesale SEO pricing enables quick market entry without significant infrastructure investment.
Common White Label SEO Pricing Models
White label SEO providers structure their pricing in several ways. Understanding each model helps you choose the right fit for your agency’s cash flow, client mix, and growth plans.
Monthly Retainer Pricing
Monthly retainers represent the most common white label SEO pricing model. You pay a fixed monthly fee per client, and the provider delivers a defined set of services each month.
Retainer pricing typically includes:
- A set number of keywords tracked and optimized
- Monthly content deliverables (blog posts, landing pages)
- Ongoing link building with defined targets
- Technical SEO monitoring and fixes
- Regular reporting (weekly or monthly)
Advantages: Predictable costs make client pricing simple. You know exactly what you’ll pay and can set margins accordingly. Retainers also encourage long-term client relationships.
Disadvantages: Less flexibility for clients with variable needs. You may pay for services not fully utilized in slower months.
Monthly retainers work best for agencies with clients seeking ongoing SEO management rather than one-time projects.
Per-Project or Per-Deliverable Pricing
Per-deliverable pricing charges for individual services rather than bundled packages. You pay for exactly what you order—nothing more.
Common per-deliverable pricing includes:
- SEO audits: $150-$500 per audit
- Blog posts: $50-$300 per post (depending on length and depth)
- Guest post links: $100-$500+ per placement
- Citation building: $2-$10 per citation
- On-page optimization: $50-$150 per page
Advantages: Maximum flexibility. Order only what each client needs. Ideal for project-based work or clients with specific, limited requirements.
Disadvantages: Costs can become unpredictable. Requires more active management to ensure profitability. No volume efficiencies without bundling.
This model suits agencies handling diverse client needs or those testing white label partnerships before committing to retainers.
Tiered Package Pricing
Tiered packages bundle services into predefined levels—typically labeled as Starter, Growth, Professional, and Enterprise (or similar).
Each tier includes progressively more services:
| Tier | Typical Wholesale Cost | Included Services |
| Starter | $200-$400/month | 5-10 keywords, basic on-page, 2 blog posts, 2-4 links |
| Growth | $500-$900/month | 15-25 keywords, on-page + technical, 4 posts, 6-10 links |
| Professional | $1,000-$1,800/month | 30-50 keywords, full on-page, 6-8 posts, 12-20 links |
| Enterprise | $2,000-$5,000+/month | 75+ keywords, comprehensive SEO, custom content, 25+ links |
Advantages: Easy to understand and sell. Clients self-select into appropriate tiers. Streamlined fulfillment for providers means consistent quality.
Disadvantages: Less customization. Clients may fall between tiers or need services not included in their package.
Tiered pricing works well for agencies seeking operational simplicity and predictable fulfillment.
Performance-Based and Hybrid Models
Performance-based pricing ties costs to results—rankings achieved, traffic generated, or leads delivered. Pure performance models are rare in white label SEO due to the unpredictable nature of search algorithms.
More common are hybrid models combining:
- A reduced base retainer fee
- Performance bonuses for hitting ranking or traffic milestones
- Revenue share arrangements on client contracts
Advantages: Aligns provider incentives with your success. Lower upfront costs reduce risk.
Disadvantages: Complex to structure and track. Providers may prioritize quick wins over sustainable strategies. Disputes over attribution can arise.
Hybrid models suit established agency-provider relationships with clear performance tracking and mutual trust.
Typical White Label SEO Price Ranges
Understanding market rates helps you evaluate providers and set competitive client pricing. These ranges reflect current industry standards across reputable white label SEO providers.
Budget-Tier Services ($200-$500/month)
Budget-tier white label SEO serves small local businesses with limited competition. At this price point, expect:
- 5-15 target keywords (typically local/long-tail)
- Basic on-page optimization (title tags, meta descriptions, header structure)
- 2-4 pieces of content per month (500-800 words each)
- 2-5 backlinks monthly (directories, citations, basic outreach)
- Monthly ranking reports
Best for: Local service businesses, small e-commerce stores, low-competition niches.
Realistic expectations: Incremental improvements over 6-12 months. Not suitable for competitive markets or aggressive growth targets.
Reseller margin potential: Sell at $500-$1,000/month for 50-100% margins.
Mid-Range Services ($500-$1,500/month)
Mid-range pricing covers most small-to-medium business SEO needs. This tier typically includes:
- 20-40 target keywords across multiple topic clusters
- Comprehensive on-page SEO including internal linking optimization
- 4-8 content pieces monthly (800-1,500 words, strategically targeted)
- 8-15 quality backlinks from relevant, authoritative sources
- Technical SEO monitoring and quarterly audits
- Detailed monthly reporting with insights and recommendations
Best for: Regional businesses, competitive local markets, growing e-commerce brands, B2B companies.
Realistic expectations: Measurable ranking improvements within 3-6 months. Sustainable traffic growth with consistent execution.
Reseller margin potential: Sell at $1,500-$3,000/month for 100-150% margins.
Premium and Enterprise Services ($1,500-$5,000+/month)
Premium white label SEO addresses competitive national markets, large e-commerce catalogs, and enterprise clients. Expect:
- 50-100+ target keywords with comprehensive topic coverage
- Full technical SEO management including site speed, schema, crawl optimization
- 8-15+ content pieces monthly (including long-form guides and pillar content)
- 20-40+ high-authority backlinks from relevant publications
- Dedicated account management from the white label provider
- Custom reporting dashboards and white-labeled client portals
- Content strategy and keyword research included
Best for: National brands, competitive industries (legal, finance, healthcare), large e-commerce operations, SaaS companies.
Realistic expectations: Significant organic growth within 6-12 months. Competitive positioning against established players.
Reseller margin potential: Sell at $3,500-$10,000+/month. Dollar margins increase even if percentage margins compress.
What’s Included at Each Price Point
Understanding exactly what you receive at different price points prevents surprises and helps you match clients to appropriate service levels.
On-Page SEO Deliverables
On-page optimization forms the foundation of any SEO campaign. White label providers typically include:
Budget tier ($200-$500):
- Title tag and meta description optimization
- Header tag structure (H1-H3)
- Basic keyword placement
- Image alt text optimization
Mid-range ($500-$1,500):
- Everything in budget tier, plus:
- Internal linking strategy and implementation
- Content gap analysis
- Schema markup (basic)
- URL structure optimization
- Keyword cannibalization fixes
Premium ($1,500+):
- Everything in mid-range, plus:
- Advanced schema implementation
- Content consolidation strategies
- Topical authority mapping
- Conversion rate optimization recommendations
- Core Web Vitals optimization
Link Building and Outreach
Link building quality varies dramatically across price points. This is often where cheap providers cut corners.
Budget tier:
- Directory submissions
- Citation building (NAP consistency)
- Basic guest posting on lower-authority sites
- Social profile creation
Mid-range:
- Niche-relevant guest posts (DA 30-50)
- Resource page link building
- Broken link building
- HARO and journalist outreach
- Competitor backlink replication
Premium:
- High-authority placements (DA 50+)
- Digital PR campaigns
- Original research and data-driven content for link attraction
- Industry publication features
- Podcast and interview placements
According to Ahrefs’ link building study, quality guest post links typically cost $100-$500+ each when purchased individually. Wholesale packages bundle these at lower per-link costs.
Content Creation Services
Content quality directly impacts SEO results. Here’s what to expect:
Budget tier:
- 500-800 word blog posts
- Basic keyword targeting
- Limited research depth
- Stock image selection
Mid-range:
- 1,000-1,500 word articles
- Comprehensive keyword and topic research
- Original insights and examples
- Custom graphics or infographic creation
- Content briefs provided for approval
Premium:
- 2,000-4,000+ word pillar content
- Original research and data
- Expert interviews and quotes
- Interactive content elements
- Video script writing
- Content refresh and optimization of existing pages
Technical SEO and Audits
Technical SEO ensures search engines can crawl, index, and understand your clients’ websites.
Budget tier:
- Basic crawl error identification
- Sitemap submission
- Robots.txt review
- Mobile-friendliness check
Mid-range:
- Comprehensive technical audits (quarterly)
- Site speed optimization recommendations
- Crawl budget optimization
- Duplicate content resolution
- Redirect chain cleanup
- Index bloat management
Premium:
- Monthly technical monitoring
- JavaScript rendering analysis
- International SEO (hreflang)
- Advanced schema implementation
- Log file analysis
- Core Web Vitals optimization
- Migration support
Reporting and White Label Dashboards
Reporting capabilities affect how professionally you can present results to clients.
Budget tier:
- Basic PDF ranking reports
- Monthly delivery
- Your logo added to templates
Mid-range:
- Comprehensive PDF reports with traffic, rankings, and backlink data
- Google Analytics and Search Console integration
- Competitor tracking
- Bi-weekly or weekly updates available
- White-labeled email delivery
Premium:
- Custom white-label dashboards (live access)
- Real-time ranking and traffic data
- Automated alerts for significant changes
- Client-facing portals with your branding
- Custom KPI tracking
- ROI and conversion attribution
Factors That Influence Wholesale SEO Pricing
Not all SEO campaigns cost the same. Several variables affect what you’ll pay at wholesale rates.
Client Industry and Competition Level
Industry competitiveness dramatically impacts pricing. Ranking a local plumber requires far less effort than ranking a personal injury attorney or a national insurance comparison site.
Low competition industries (local services, niche B2B) typically fall into budget or low-mid-range pricing.
Moderate competition (regional businesses, specialized e-commerce) requires mid-range investment.
High competition (legal, finance, health, insurance, travel) demands premium pricing and longer timelines.
White label providers often adjust pricing based on competition analysis. A $500/month package might work for a dentist in a small town but fail completely for one in Manhattan.
Geographic Targeting (Local vs National vs International)
Geographic scope affects both strategy complexity and pricing.
Local SEO (single city or region) costs less due to:
- Fewer target keywords
- Less competitive landscape
- Citation-focused link building
- Google Business Profile optimization emphasis
National SEO requires:
- Broader keyword targeting
- Higher-authority link building
- More content volume
- Longer timelines to see results
International SEO adds complexity through:
- Hreflang implementation
- Multi-language content
- Country-specific link building
- Technical considerations for international domains
Expect 20-50% price increases when moving from local to national targeting, and similar jumps for international campaigns.
Volume Commitments and Contract Length
White label providers reward commitment with better pricing.
Volume discounts typically kick in at:
- 5+ clients: 5-10% discount
- 10+ clients: 10-15% discount
- 25+ clients: 15-25% discount
- 50+ clients: Custom enterprise pricing
Contract length also affects rates:
- Month-to-month: Standard pricing
- 6-month commitment: 5-10% discount
- 12-month commitment: 10-20% discount
Longer commitments reduce provider acquisition costs and churn risk, savings they pass to you.
Customization and Reporting Requirements
Standard packages cost less than customized solutions.
Factors that increase pricing:
- Custom reporting templates or dashboards
- Non-standard deliverable formats
- Industry-specific content requirements (YMYL compliance, legal review)
- Dedicated account management
- Rush turnaround requests
- White-glove onboarding for each client
If your clients have unique needs, expect to pay 10-30% premiums over standard package pricing.
Setting Your Reseller Margins and Client Pricing
Profitable reselling requires strategic pricing that covers costs, delivers value, and generates sustainable margins.
Industry-Standard Markup Percentages
Agency markups on white label SEO services typically range from 50% to 150%, depending on the value-add you provide.
50-75% markup: Appropriate when you’re primarily passing through services with minimal account management. Competitive but thin margins.
75-100% markup: Standard for agencies providing account management, strategy oversight, and client communication. Balances competitiveness with profitability.
100-150% markup: Justified when you add significant value—custom strategy, additional services, premium support, or specialized industry expertise.
Example calculations:
| Wholesale Cost | 50% Markup | 100% Markup | 150% Markup |
| $300/month | $450 | $600 | $750 |
| $750/month | $1,125 | $1,500 | $1,875 |
| $1,500/month | $2,250 | $3,000 | $3,750 |
| $3,000/month | $4,500 | $6,000 | $7,500 |
Calculating Profitability Per Client
Gross margin alone doesn’t determine profitability. Factor in your operational costs:
Direct costs per client:
- White label service fee (wholesale cost)
- Account management time (your hourly rate × hours spent)
- Software and tools allocated per client
- Client communication overhead
Example profitability calculation:
Copy
Client monthly fee: $2,000
Wholesale SEO cost: $800
Account management (3 hrs × $50/hr): $150
Tools allocation: $50
Total costs: $1,000
Net profit per client: $1,000 (50% net margin)
Track these numbers for each client tier to identify your most profitable segments.
Value-Based Pricing Strategies
Cost-plus pricing (wholesale + markup) is straightforward but leaves money on the table. Value-based pricing ties your fees to client outcomes and perceived value.
Value-based approaches include:
ROI-anchored pricing: If SEO generates $10,000/month in revenue for a client, $2,000/month feels reasonable regardless of your costs.
Competitive positioning: Price based on what alternatives cost. If hiring an in-house SEO costs $6,000/month, your $3,000 service looks attractive.
Outcome packaging: Bundle SEO with complementary services (PPC, social, web design) to increase total contract value and justify premium pricing.
Tiered value delivery: Offer good-better-best packages that let clients self-select based on their growth ambitions, not just budget.
Red Flags in White Label SEO Pricing
Not all white label providers deliver equal value. Extremely low pricing often signals problems that will ultimately cost you clients and reputation.
Warning Signs of Underpriced Services
If pricing seems too good to be true, it probably is.
Red flags include:
Pricing 50%+ below market rates: A provider offering “full SEO” for $150/month cannot deliver quality work. They’re either automating everything, outsourcing to unqualified workers, or planning to upsell aggressively.
Vague deliverable descriptions: “Link building included” without specifying quantity, quality metrics, or source types suggests low-quality or spammy tactics.
No portfolio or case studies: Reputable providers demonstrate results. Reluctance to share examples indicates inexperience or poor outcomes.
Guaranteed rankings: No legitimate SEO provider guarantees specific rankings. Google’s algorithm isn’t controllable. Guarantees suggest either dishonesty or black-hat tactics that risk penalties.
Offshore-only teams with no quality control: Low-cost overseas labor isn’t inherently bad, but without native-speaker content review and quality oversight, deliverables suffer.
No communication or account management: Rock-bottom pricing often means zero support. When issues arise—and they will—you’re on your own.
Hidden Costs to Watch For
Beyond base pricing, watch for fees that inflate actual costs:
Setup fees: One-time charges of $200-$1,000+ for onboarding new clients. Legitimate for complex setups, but should be disclosed upfront.
Overage charges: Fees for exceeding keyword limits, content word counts, or link quotas. Understand exactly what’s included.
Reporting fees: Some providers charge extra for white-labeled reports or dashboard access.
Cancellation penalties: Early termination fees can trap you in underperforming partnerships.
Tool access fees: Charges for access to rank tracking, audit tools, or client portals beyond basic reporting.
Rush fees: Premium charges for faster turnaround on deliverables.
Request a complete fee schedule before signing any agreement.
How to Evaluate and Choose a White Label SEO Partner
Price matters, but it’s one factor among many. The wrong partner damages client relationships and your reputation.
Price vs Quality Considerations
The cheapest option rarely delivers the best value.
When evaluating providers, assess:
Deliverable quality: Request samples of content, reports, and link placements. Review actual work, not just promises.
Communication responsiveness: Test their support before signing. How quickly do they respond? How thoroughly do they answer questions?
Transparency: Do they explain their methods? Will they share where links come from? Secrecy often hides questionable tactics.
Scalability: Can they handle your growth? A provider perfect for 5 clients may struggle with 50.
Track record: How long have they operated? What do other agencies say about them? Check reviews on Clutch, G2, or agency forums.
Alignment with your niche: Providers specializing in your clients’ industries deliver better results than generalists.
Questions to Ask Before Signing
Before committing to a white label SEO partner, get clear answers to:
- What exactly is included at each price point? Get specifics on keyword counts, content volume, link quantities, and quality metrics.
- Where do your links come from? Demand transparency on link sources. Avoid providers unwilling to disclose placement sites.
- Who creates the content? Understand whether writers are native speakers, subject matter experts, or AI-assisted.
- What’s your communication process? Know how you’ll submit orders, request revisions, and escalate issues.
- How do you handle underperformance? What happens if results don’t materialize? Are there guarantees or remediation processes?
- Can I see case studies from similar clients? Results in your target industries matter more than generic success stories.
- What’s your onboarding process? Understand timeline and requirements for getting new clients started.
- How do you stay current with algorithm updates? SEO evolves constantly. Providers must adapt strategies accordingly.
Conclusion
White label SEO wholesale pricing ranges from $200 to $5,000+ monthly, with most agencies finding their sweet spot in the $500-$1,500 mid-range tier. The right pricing model—whether retainer, per-deliverable, or tiered packages—depends on your client mix, cash flow preferences, and operational capacity.
Successful reselling requires more than finding the cheapest provider. Quality, transparency, and reliable communication determine whether your white label partnership builds or damages your agency’s reputation. Invest time in vetting providers, understanding exactly what’s included, and calculating true profitability per client.
Ready to add profitable SEO services to your agency offerings? White Label SEO Service provides transparent wholesale pricing, quality-focused fulfillment, and the support you need to scale confidently. Contact us to discuss partnership options tailored to your agency’s growth goals.
Frequently Asked Questions
What is the average cost of white label SEO services?
White label SEO services typically cost between $500 and $1,500 per month for mid-range packages serving small-to-medium businesses. Budget options start around $200-$400 monthly, while premium enterprise services range from $2,000 to $5,000+. Actual costs depend on competition level, geographic targeting, and deliverable volume.
How much markup should agencies add to white label SEO?
Most agencies apply 75-100% markup on white label SEO costs. This means a $750 wholesale package sells for $1,300-$1,500 to end clients. Higher markups (100-150%) are justified when you provide significant account management, strategy, or industry expertise beyond basic fulfillment.
Are cheaper white label SEO providers worth the risk?
Generally, no. Providers pricing 50%+ below market rates typically cut corners on content quality, link sources, or support. Poor-quality SEO can result in Google penalties, damaged client relationships, and reputation harm that far exceeds any savings. Invest in providers with transparent methods and proven results.
What’s included in a typical white label SEO package?
Standard mid-range packages include 20-40 target keywords, monthly on-page optimization, 4-8 content pieces, 8-15 backlinks, technical SEO monitoring, and white-labeled reporting. Specific inclusions vary by provider and tier. Always request detailed deliverable lists before committing.
How do volume discounts work in wholesale SEO pricing?
Most white label providers offer 5-25% discounts based on client volume. Discounts typically start at 5-10 clients and increase at 25+ and 50+ thresholds. Longer contract commitments (6-12 months) often unlock additional savings of 5-20% beyond volume discounts.
Should I choose monthly retainers or per-project pricing?
Monthly retainers work best for clients needing ongoing SEO management and predictable results. Per-project pricing suits one-time needs like audits, specific content pieces, or clients testing SEO before committing. Most agencies use retainers for core clients and per-deliverable pricing for supplementary services.
How do I calculate profit margins on white label SEO?
Subtract all costs from client fees: wholesale SEO cost, your account management time (hours × hourly rate), allocated tool costs, and communication overhead. Example: $2,000 client fee minus $800 wholesale cost minus $200 operational costs equals $1,000 profit (50% net margin). Track this per client tier to optimize pricing.
