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Modern office desk with a widescreen monitor showing a city map covered in location pins and NAP details—business name, address, phone—marked verified, alongside floating directory logos like Google Maps and Yelp, illustrating citation management, local SEO validation, and listing consistency.

Local citations are online mentions of your business name, address, and phone number (NAP) on directories,

Laptop on a desk shows a Google Maps–style local search dashboard with business pins, overlaid graphs labeled citation growth, trust signals, and consistency checks, plus a notebook and coffee mug nearby, illustrating local SEO analysis and business listing optimization.

Most businesses need between 40 and 80 high-quality citations to compete effectively in local search results.

Split-screen image showing a desktop business dashboard with performance graphs, reviews, and photos on the left, and a hand holding a smartphone with a map-based local search result listing cafes and shops on the right, connected by glowing data streaks.

Google Business Profile (formerly Google My Business) is your control panel for managing how your business

A professional working at a desk reviews a verified Google Business Profile on a desktop computer, showing a map location, verification badge, and security icons, with a phone and local search results nearby, representing business verification, trust, and improved local search visibility.

Getting your Google Business Profile verified typically takes between 5 to 14 days, though some businesses

Your Google Business Profile Q&A section directly influences whether potential customers choose you or your competitor.

Google My Business posts directly influence how potential customers discover and engage with your business in

Map interface highlighting a restaurant listing labeled verified, top rated, and open now, surrounded by red location pins and amenity icons like wheelchair access, Wi-Fi, cards accepted, outdoor seating, pets allowed, and drinks, illustrating local search visibility and business features.

Google My Business attributes are specific descriptors that tell potential customers exactly what your business offers,

Man working on a laptop at a desk while a monitor behind him shows a Google listing changing from “Suspended” to “Open” with a checkmark, alongside a verified document, representing business reinstatement, local SEO recovery, and profile verification process.

A suspended Google Business Profile can eliminate your local visibility overnight, cutting off the customer calls,

Modern office desk with a large monitor and tablet displaying a Google Business Profile dashboard, products, services, reviews, star ratings, analytics charts, and local pack results, illustrating local SEO management, reputation tracking, and business performance optimization.

Setting up products and services on your Google Business Profile directly impacts how potential customers discover

Smartphone displaying a Google listing for a local café with star ratings, reviews, map pins, call and directions buttons, surrounded by photos of the shop, staff, food, and customers, symbolizing local SEO, online reputation, and location-based business discovery.

Optimizing your Google Business Profile photos can increase customer engagement by up to 42% and drive