White label SEO packages typically range from $250 to $5,000+ per month, with services, quality, and support scaling accordingly. Budget packages cover foundational SEO tasks. Mid-tier options add strategic depth and better reporting. Premium packages deliver comprehensive campaigns with dedicated account management.
Choosing the wrong price point costs agencies more than money. Underspend, and client results suffer. Overspend, and margins disappear. The key is matching package capabilities to specific client needs.
This guide breaks down exactly what you can expect at each price tier, from deliverables and turnaround times to communication standards and quality indicators. You’ll walk away knowing precisely which investment level makes sense for your agency’s client roster.
Understanding White Label SEO Package Structures
White label SEO providers structure their offerings differently, but most follow predictable patterns. Understanding these structures helps you compare apples to apples when evaluating partners.
How White Label SEO Pricing Works
Most white label SEO pricing falls into tiered structures based on service scope and client complexity. Providers typically offer three to five package levels, each designed for different business sizes and competitive landscapes.
Pricing reflects several core variables. The number of target keywords matters significantly. A local bakery targeting 10 keywords requires far less work than a national e-commerce brand chasing 100+ competitive terms. Geographic scope also plays a role. Local SEO campaigns cost less than national or international efforts due to reduced competition and simpler technical requirements.
Industry competitiveness directly impacts pricing. Legal, finance, and healthcare SEO commands premium rates because ranking in these spaces demands more aggressive link building and content production. A personal injury lawyer in Chicago faces stiffer competition than a landscaping company in a mid-sized suburb.
Common Pricing Models
Monthly retainers dominate the white label SEO market. Agencies pay a fixed fee for ongoing services, creating predictable costs and consistent workflow. Retainers work well for clients needing sustained SEO efforts over 6-12+ months. Most providers require minimum commitments of three to six months.
Project-based pricing suits one-time needs like technical audits, site migrations, or content overhauls. You pay a flat fee for defined deliverables. This model offers flexibility but lacks the continuity that drives long-term rankings.
Performance-based pricing ties costs to results. You might pay per ranking achieved, per lead generated, or based on traffic increases. While attractive in theory, this model carries risks. Providers may chase vanity metrics or use questionable tactics to hit targets quickly. According to Search Engine Journal, fewer than 15% of SEO providers offer pure performance-based models due to the unpredictability of search algorithms.
Hybrid models combine elements. A common structure pairs a reduced retainer with performance bonuses. This aligns incentives while providing baseline revenue for the provider.
Budget-Tier Packages ($250-$750/month)
Budget packages serve as entry points for small businesses with limited competition or agencies testing new white label partnerships. They deliver foundational SEO work but come with clear limitations.
Services Typically Included
At this price point, expect basic on-page optimization. Providers will optimize title tags, meta descriptions, and header structures for a limited number of pages, usually 5-15 per month. Keyword research covers a narrow scope, typically 10-20 target terms focused on low-to-medium competition phrases.
Content production remains minimal. Some packages include one to two blog posts monthly, usually 500-800 words each. Quality varies significantly at this tier. Many providers outsource to overseas writers, resulting in technically accurate but generic content that lacks industry expertise.
Link building at budget levels typically means directory submissions, citation building for local SEO, and occasional guest post placements on lower-authority sites. Expect 5-15 links monthly, primarily from DA 20-40 websites. These links provide foundational authority but won’t move the needle in competitive markets.
Technical SEO receives surface-level attention. Providers run automated audits using tools like Screaming Frog or Sitebulb, then address critical issues like broken links, missing alt tags, and basic schema markup. Deep technical work like site speed optimization, JavaScript rendering issues, or complex redirect mapping falls outside budget scope.
Reporting comes monthly in standardized formats. You’ll receive ranking updates, traffic snapshots, and completed task lists. Custom branding options exist but may cost extra. Dashboard access varies by provider.
Quality and Turnaround Expectations
Budget packages prioritize volume over customization. Providers serving this tier manage high client counts per account manager, sometimes 50-100+ accounts per person. This ratio limits strategic thinking and personalized attention.
Turnaround times run longer. Expect 7-14 days for content delivery and 2-4 weeks for full monthly deliverable completion. Rush requests typically incur additional fees or simply aren’t accommodated.
Communication happens through ticketing systems or scheduled monthly calls. Direct access to the team executing work rarely exists. Questions route through account coordinators who relay information, adding delays.
Quality control processes exist but lack depth. Content passes through basic editing and plagiarism checks. Link placements receive verification but minimal vetting for relevance or long-term value.
Best Use Cases for Budget Packages
Budget packages work well for specific scenarios. Local businesses in low-competition markets can achieve meaningful results. A plumber in a town of 50,000 people doesn’t need enterprise-level SEO to rank for “emergency plumber near me.”
New websites benefit from foundational work before scaling. Budget packages establish technical health, build initial authority, and create content frameworks that support future growth.
Agencies testing white label partnerships should start here. Committing $500/month to evaluate a provider’s communication, quality, and reliability makes more sense than risking $3,000 on an unproven relationship.
Clients with minimal budgets but realistic expectations fit this tier. Some businesses simply can’t afford more. Budget SEO delivers incremental improvements that compound over time, even if results arrive slowly.
Avoid budget packages for: competitive industries, e-commerce sites with large product catalogs, businesses targeting multiple locations, or clients expecting rapid results.
Mid-Tier Packages ($750-$2,000/month)
Mid-tier packages represent the sweet spot for most agency clients. They balance cost efficiency with meaningful service depth, delivering results that justify the investment for small-to-medium businesses in moderately competitive markets.
Expanded Service Offerings
Content production scales significantly. Expect 4-8 pieces monthly, including blog posts, service page copy, and location pages. Word counts increase to 1,000-1,500 words, allowing for more comprehensive topic coverage. Writers at this tier typically have subject matter familiarity, producing content that demonstrates genuine expertise rather than surface-level research.
Link building becomes more strategic. Monthly link acquisition increases to 15-30 placements from DA 30-60 websites. Providers invest in relationship-based outreach, securing contextual links from relevant industry publications and blogs. Some packages include digital PR elements like HARO responses or contributed articles to authoritative sites.
Technical SEO receives dedicated attention. Beyond automated audits, mid-tier packages include manual review of site architecture, internal linking optimization, and Core Web Vitals improvements. Providers address crawl budget issues, implement advanced schema markup, and resolve indexation problems that automated tools miss.
Keyword targeting expands to 30-75 terms, including a mix of head terms and long-tail variations. Strategy accounts for search intent mapping, ensuring content aligns with informational, navigational, and transactional queries throughout the buyer journey.
Local SEO components strengthen for multi-location businesses. Google Business Profile optimization, review management guidance, and local citation consistency audits become standard inclusions.
Communication and Reporting Standards
Account management improves dramatically. Client-to-manager ratios drop to 15-30 accounts per person, enabling more strategic conversations and faster response times. Expect dedicated points of contact who understand your clients’ businesses and goals.
Reporting evolves beyond basic metrics. Mid-tier packages include competitive analysis, content performance breakdowns, and actionable recommendations. White-label dashboards with real-time data access become standard. Custom report branding comes included rather than as an add-on.
Communication frequency increases. Bi-weekly check-ins replace monthly calls. Email response times shrink to 24-48 hours. Some providers offer Slack channels or project management tool access for real-time collaboration.
Strategy sessions occur quarterly. These conversations review performance trends, adjust targeting based on results, and align SEO efforts with broader business objectives. Providers at this tier act as strategic partners rather than task executors.
Ideal Client Profiles for Mid-Tier
Regional businesses competing across multiple cities thrive with mid-tier investment. A law firm serving a three-state area needs more firepower than budget packages provide but doesn’t require enterprise resources.
E-commerce sites with 50-500 products fit well here. Mid-tier packages support category page optimization, product description enhancement, and blog content that drives organic traffic to commercial pages.
B2B companies with longer sales cycles benefit from the content depth mid-tier provides. Comprehensive guides, case studies, and thought leadership pieces support lead nurturing while building organic visibility.
Established businesses ready to scale their SEO investment find mid-tier packages deliver meaningful ROI. These clients have proven product-market fit and need SEO to capture existing demand rather than create awareness from scratch.
Mid-tier limitations: highly competitive national markets, enterprise sites with thousands of pages, or businesses requiring dedicated full-time SEO resources.
Premium Packages ($2,000-$5,000+/month)
Premium packages deliver comprehensive SEO campaigns comparable to in-house teams or boutique agencies. They suit businesses competing in challenging markets where half-measures produce zero results.
Comprehensive Service Inclusions
Content production reaches publication-level quality and volume. Expect 8-15+ pieces monthly, including long-form guides exceeding 2,500 words, data-driven research pieces, and multimedia content like infographics or video scripts. Writers possess genuine industry expertise, often with professional backgrounds in the client’s field.
Link building operates at scale with quality. Monthly acquisition targets 30-75+ links from DA 50-80+ websites. Strategies include digital PR campaigns, original research promotion, broken link building, and strategic partnerships with industry publications. According to Ahrefs research, pages ranking #1 on Google have an average of 3.8x more backlinks than positions 2-10, making aggressive link building essential for competitive terms.
Technical SEO becomes proactive rather than reactive. Premium packages include ongoing site speed optimization, advanced JavaScript SEO for single-page applications, international SEO configuration, and enterprise-level schema implementation. Providers conduct regular technical audits and address issues before they impact rankings.
Conversion rate optimization often integrates with SEO efforts. Landing page testing, user experience recommendations, and content optimization based on engagement metrics maximize the value of organic traffic.
Keyword portfolios expand to 100-500+ terms with sophisticated clustering and prioritization. Strategy accounts for featured snippet opportunities, People Also Ask optimization, and voice search considerations.
Account Management and Support Levels
Dedicated account managers handle 5-10 clients maximum, enabling deep strategic involvement. These professionals understand your agency’s positioning, your clients’ competitive landscapes, and the nuances of each campaign.
Communication becomes nearly real-time. Direct phone access, same-day email responses, and dedicated Slack channels create seamless collaboration. Emergency support for algorithm updates or technical crises comes standard.
Reporting transforms into strategic intelligence. Custom dashboards track KPIs aligned with business outcomes, not just SEO metrics. Revenue attribution, lead quality analysis, and competitive movement tracking provide actionable insights.
Quarterly business reviews include executive summaries suitable for client stakeholders. Providers prepare presentation-ready materials your team can deliver directly to clients.
Strategy development happens continuously. Premium providers don’t wait for quarterly reviews to adjust tactics. They monitor performance weekly, test new approaches, and pivot based on data.
Enterprise and High-Competition Applications
National brands competing for head terms require premium investment. Ranking for “best CRM software” or “personal injury lawyer” demands resources that lower tiers simply cannot provide.
E-commerce sites with 1,000+ products need the technical depth and content scale premium packages deliver. Category optimization, faceted navigation management, and large-scale product content creation require dedicated resources.
Multi-location enterprises benefit from coordinated local and national strategies. Premium packages manage location page ecosystems, regional link building, and brand consistency across dozens or hundreds of locations.
Businesses in YMYL (Your Money or Your Life) categories like healthcare, finance, and legal require the E-E-A-T signals that premium content and link building establish. Google scrutinizes these industries heavily, making quality non-negotiable.
Private equity portfolio companies and businesses preparing for acquisition often invest at premium levels. Strong organic visibility directly impacts valuation multiples.
Key Factors That Influence Package Pricing
Beyond tier selection, several variables affect what you’ll pay and what you’ll receive. Understanding these factors helps you negotiate effectively and set accurate client expectations.
Scope of Services and Deliverables
The breadth of services included dramatically impacts pricing. A package covering on-page, off-page, technical, and local SEO costs more than one focused solely on content and links.
Deliverable volume matters equally. Ten blog posts cost more than four. Fifty links cost more than twenty. When comparing packages, normalize for output to understand true value.
Customization requirements increase costs. Providers charge premiums for industry-specific expertise, custom reporting formats, or non-standard deliverables. Standard packages offer better value when they align with client needs.
Revision policies affect pricing indirectly. Unlimited revisions sound attractive but often indicate lower initial quality. Providers confident in their work typically offer one to two revision rounds included.
Industry Competition and Geographic Targeting
Competitive intensity directly correlates with required investment. Research from Backlinko shows that competitive keywords require significantly more backlinks and content depth to rank. A keyword difficulty score of 70+ might require 3x the resources of a score of 40.
Geographic scope multiplies complexity. Local campaigns targeting one city require less than regional campaigns spanning multiple metros. National campaigns demand substantially more, and international SEO adds language, cultural, and technical considerations.
Industry-specific factors matter. Regulated industries require compliance review of content. Technical industries demand subject matter expertise. B2B markets often have longer content requirements due to complex buyer journeys.
Seasonal businesses may need flexible arrangements. A tax preparation firm needs aggressive SEO from October through April but minimal maintenance otherwise. Some providers offer seasonal pricing adjustments.
Volume Discounts and Contract Terms
Agencies bringing multiple clients receive better rates. Volume commitments of 5-10+ clients typically unlock 10-25% discounts. Providers value predictable revenue and reduced sales costs.
Contract length affects pricing inversely. Month-to-month arrangements cost more than annual commitments. Six-month terms often represent a middle ground, offering modest discounts with reasonable flexibility.
Payment terms influence pricing. Prepaid quarters or annual payments may include additional discounts. Net-30 terms are standard; extended terms may increase costs.
Exclusivity arrangements occasionally reduce pricing. Committing all white label SEO to one provider may unlock preferred partner rates. However, this concentration creates risk if the relationship sours.
How to Choose the Right Package for Your Agency
Selecting the appropriate package requires honest assessment of client needs, agency capabilities, and growth objectives. The cheapest option rarely delivers the best value.
Matching Packages to Client Needs
Start with competitive analysis. Use tools like Ahrefs, Semrush, or Moz to assess keyword difficulty and competitor backlink profiles. If top-ranking competitors have thousands of referring domains, budget packages won’t compete.
Evaluate client expectations against realistic timelines. SEO takes time. Google’s own documentation suggests 4-12 months before seeing significant results. Clients expecting rankings in 60 days need education, not a budget package.
Consider client lifetime value. A client paying $1,500/month for marketing services can support mid-tier SEO investment. A client paying $500/month cannot. Match package costs to sustainable margins.
Assess technical starting points. Sites with severe technical debt need packages that include comprehensive technical SEO. Clean, well-built sites can allocate more budget toward content and links.
Red Flags and Hidden Costs to Avoid
Guaranteed rankings signal problematic providers. No legitimate SEO professional guarantees specific positions. Google’s algorithm considers hundreds of factors outside anyone’s control.
Unusually low pricing indicates corners being cut. If a provider offers premium-sounding services at budget prices, they’re either losing money or misrepresenting deliverables. Neither scenario ends well.
Vague deliverable descriptions hide inadequate service. “Link building” could mean 5 directory submissions or 50 editorial placements. Demand specificity: number of links, target DA ranges, content types, and placement sites.
Setup fees sometimes appear reasonable but occasionally mask poor value. A $500 setup fee for a $300/month package represents significant additional cost. Evaluate total first-year investment.
Overage charges catch agencies off guard. Understand what happens when clients need additional keywords, pages, or content. Some providers include reasonable flexibility; others nickel-and-dime every request.
Contract auto-renewal terms deserve scrutiny. Ensure you can exit relationships that aren’t working without excessive penalties or notice periods.
Evaluating Provider Quality and Reliability
Request case studies with verifiable results. Quality providers share anonymized examples showing traffic growth, ranking improvements, and business outcomes. Vague claims without data suggest limited success.
Ask about team structure and expertise. Who writes the content? Who builds links? What are their qualifications? Providers using experienced, in-house teams deliver more consistent quality than those relying entirely on freelancers or offshore resources.
Test communication before committing. Response times during the sales process indicate service levels post-sale. Providers slow to answer pre-sale questions won’t improve after you’ve signed.
Check references from similar agencies. A provider excellent for small local businesses may struggle with enterprise e-commerce. Ensure their experience aligns with your client base.
Review sample deliverables. Request example content, reports, and link placements. Quality becomes immediately apparent when you see actual work product.
Start with a pilot engagement. Commit one client to a three-month test before scaling. This limits risk while providing real performance data.
Conclusion
White label SEO packages span a wide spectrum, from foundational $250/month offerings to comprehensive $5,000+ enterprise solutions. Each tier serves specific purposes. Budget packages establish SEO fundamentals for low-competition markets. Mid-tier options deliver the strategic depth most small-to-medium businesses need. Premium packages compete in challenging markets where anything less fails.
The right choice depends on honest assessment of client needs, competitive landscapes, and sustainable margins. Overspending wastes resources. Underspending wastes time and damages client relationships when results don’t materialize.
White Label SEO Service helps agencies match clients with appropriate investment levels, delivering transparent pricing and consistent quality across all tiers. Contact our team to discuss which package structure aligns with your agency’s growth objectives.
Frequently Asked Questions
What is the average cost of white label SEO packages?
White label SEO packages typically range from $250 to $5,000+ per month depending on service scope and competition level. Most agencies find mid-tier packages between $750-$2,000 deliver the best balance of results and profitability for standard small business clients.
What services are included in basic white label SEO packages?
Basic packages generally include foundational on-page optimization, limited keyword research covering 10-20 terms, 1-2 blog posts monthly, basic link building through directories and citations, automated technical audits, and monthly reporting. Strategic depth and customization remain limited at this tier.
How do I know if a premium package is worth the investment?
Premium packages justify their cost when clients compete in highly competitive industries, target national or international markets, operate large e-commerce sites, or exist in YMYL categories requiring strong E-E-A-T signals. If competitors have extensive backlink profiles and comprehensive content, budget options simply won’t compete.
Can I customize white label SEO packages?
Most providers offer customization options, though flexibility varies. Mid-tier and premium packages typically allow adjustments to keyword counts, content volume, and service mix. Budget packages follow standardized structures with limited modification. Custom arrangements may require minimum commitments or adjusted pricing.
What reporting should I expect at each price point?
Budget packages provide basic monthly reports covering rankings, traffic, and completed tasks. Mid-tier adds competitive analysis, content performance metrics, and white-label dashboards. Premium packages deliver custom KPI tracking, revenue attribution, executive summaries, and real-time dashboard access with strategic recommendations.
How long before I see results from white label SEO?
SEO typically requires 4-12 months before significant results appear, regardless of package tier. Higher investment accelerates progress through more aggressive content production and link building, but algorithm timelines remain outside anyone’s control. Set client expectations accordingly and focus on leading indicators like indexation and ranking movement during early months.
What’s the difference between white label and private label SEO?
The terms are often used interchangeably, but private label sometimes implies deeper customization and branding integration. White label SEO provides unbranded services you resell under your agency name. Private label may include custom-branded platforms, dedicated teams, or exclusive service configurations. Clarify exactly what’s included when providers use either term.
